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In Step With DC
The History of Ticket Sale Day
Written by Joe Naftal on May 8, 2017

The day recital tickets go on sale is always very exciting for everyone at Dance Connection.  It’s a clear signal that the recital is on it’s way and an official start to the peak of “recital season”.  This morning, hundreds of parents logged onto our website to purchase their recital tickets, completing their ticket transactions from the comfort of their home or office and had their recital tickets ready-to-go in a matter of minutes.  However, recital ticket sales didn’t always work like this.

Dance Connection began online ticket sales four years ago in 2013.  Prior to that, parents and dancers would line up at the studio for Ticket Sale Day, usually held the second or third Sunday in May.  Tickets would go on sale at 9:00AM, but the Ticket Sale Day festivities began long before that. Some parents would start lining up across the street from the studio Saturday morning to hold their spot and camp out overnight in order to get the very best seats.  In the morning, numbers and refreshments would be handed out at 8:00AM and sales would begin promptly at 9AM, where purchasing tickets was a simple three-step process:  Picking your seats off of a paper seating chart where your seats would be hi lighted.  Then heading over to the payment table to pay for your tickets before picking up your tickets at the front desk.

 

While some of the fun of the Ticket Sale Day festivities have been lost, ordering tickets online has proved to be a much easier and more convenient process for all of our students.  With no more camping out overnight, our Ticket Sale Day “front-of-the-liners” have had to trade their beach chair and blankets in for a laptop and a cup of coffee.

 

Tickets are now available for Dance Connection’s 2017 recital and can be purchased online at http://www.lidanceconnection.com/tickets

Joe Naftal

Joe Naftal is the Marketing Director for Dance Connection. When not working at Dance Connection, Joe has a career as a theatrical lighting designer, assistant designer, and production manager. His experience spans the worlds of classical and contemporary theatre, musicals, ballet, modern dance, and opera. In addition to his work at Dance Connection, Joe collaborates with Dance Studio Owners across the country, is a member of the DanceStudioOwner.com Panel of Experts, has been featured in the business section of Dance Teacher Magazine, and was on the seminar faculty for the 2016 Dance Teacher Summit in New York City. Joe holds a BFA from UNC School of the Arts and is a proud member of the International Alliance of Theatrical Stage Employees (IATSE).